INDIE SPIRIT
FILM FESTIVAL
THIS ENVIRONMENTAL branding project for the Indie Spirit Film Festival takes a whimsical, place-based approach by introducing moose-headed characters as the faces of the festival. Inspired by Boulder, Colorado’s landscape, these figures guide visitors through signage and installations while embodying the festival’s playful, independent spirit. The system blends character-driven
design with functional way-finding to create an immersive and cohesive
outdoor experience.
Goal: Design and brand a visual system for a festival of your choosing, including one to three posters, wayfinding, passes, and a concise logo and identity.
Inspired by traditional trail navigation posts, reimagined for a film festival experience. It blends natural, outdoor-inspired signage with a visual language rooted in independent cinema, guiding visitors through the space as if they are moving along a storytelling trail.
