TEVA SHOE REBRAND
FOR TEVA’S 40TH ANNIVERSARY, this rebrand celebrates the brand’s origin story, which began in a national park over four decades ago. The project introduces a collaboration with the National Park Service through SNAPS, a snap-in enamel adornment system designed for TEVA’s iconic sport sandals. By connecting TEVA’s beginnings to the preservation and exploration of national parks, and the use of sustainable packaging and messaging, the initiative encourages discovery and appreciation of the natural landscapes that inspired the brand.
Goal : Redesign and create a branding system for a shoe brand of choice that promotes more sustainability and attention to its environmental impact.
This triangular shape is what holds these shoes together. And this same shape is the driving imagery for the rebranded National Park collection.
Like the classic Croc jibbitz, this collection features SNAPS! Enamel pins that “snap” into this shape pocket in each and every pair of TEVAs!
Each box will feature a card about SNAPS and encourage buyers to collect them all!
No More Footprints
“No more footprints” reframes Teva’s legacy of exploration through a sustainability lens. While footprints once symbolized adventure, they now also represent environmental impact. This motto signals a shift toward minimizing that impact, through responsible materials, durable design, and circular practices, so people can explore freely without leaving lasting harm on the planet.
