KNOCKERS
Knockers is a post-mastectomy lifestyle brand and shopping app designed to support individuals through every stage of recovery. The platform offers curated essentials and personalized recommendations across treatments, bodies, and needs, creating a compassionate and seamless shopping experience. This project is dedicated to those affected by breast cancer, especially my Mom-mom, and aims to inspire confidence, resilience, and self-worth beyond physical change.
Goal : Design, prototype, and create a branding system for an e-commerce app of your choosing.
Approach
Most media surrounding breast cancer takes a very soft and gentle approach to the subject matter. Knockers is meant to empower and highlight the true bravery that comes along with these battles.
This e-commerce, one-stop-shop app is meant to make the process less overwhelming for all parties involved.
This navigation map reflects the foundational thinking behind the KNOCKERS app: prioritizing clarity, accessibility, and emotional sensitivity from the very start.
The community page offers a space to share, connect, heal, along side real people going through the same, real experiences
Made with every
journey in mind.
