THE PITA PROJECT
THE PITA PROJECT is a traveling Mediterranean food truck committed to addressing local food insecurity by donating a portion of its profits to the communities it serves. The brand adopts a youthful and friendly visual identity to engage younger audiences interested in high-quality food and social impact, reinforcing the belief that meaningful change begins with nourishment for all. Because good things happen when bellies are full!
Goal : Design and create a branding system for a food truck. Expanding the brand across touchpoints, messaging, and imagery.
A blend of three typefaces, one of which is hand-drawn, this custom type system balances structure with personality to create a distinct visual voice. The combination introduces contrast and character, resulting in a design that feels both intentional and expressive.
Fun, friendly, and fresh!
Looking for communities to give back to.
